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Where web design meets strategy

The mission? Making your website your strongest business lever.
Aspen Creative Studio is far more than a web design studio — it’s a strategic engine, where every pixel has a purpose, every word is crafted to convince, and every line of code works for you.

Not just a pretty website.

A website that attracts, captivates, converts.

A site that helps you embody your vision, claim your space, and sell without burning out.

Whether you’re launching, scaling, or repositioning your business, my mission stays the same:
to help you build a solid, sustainable website that’s 100% aligned with who you are and where you’re heading.

Once you start working with Samantha, you just don’t want to ‘let her go’… You wish the collaboration could keep going.

- alexia, aum monde

One of her greatest strengths is truly her guidance — helping us gain clarity in our own project.

— virginie, créa'matières

Hey, I’m Samantha.

I’m a joyful mix of:
• a slightly geeky self-taught kid who learned how to build websites at 11 thanks to YouTube;
• a former marketing/communication student and employee, trained in strategy, sales, and the kind of words that actually convert.

Today, I’ve traded corporate meetings and limiting job descriptions to support ambitious entrepreneurs like you — helping you become visible, powerful, and independent.

Because the website you want to create isn’t just a “showcase.”
It’s a real conversion tool, a growth engine.
And with your ideas, your ambition, your energy… you deserve a website that truly matches your level.

Web designer. Strategist.

My job isn’t to hit “publish.”

It’s to build a solid pillar for your business — right by your side.

I immerse myself in your world, your offers, your ideal client, your ecosystem.
I’m not here to simply “make things pretty.”
I’m here to help you make strategic choices, lay the right foundations, and build a presence that feels like you — and that converts.

And above all, I want you to reclaim your power over your website, your marketing, your communication.
I want you to move forward with clarity and confidence.

Because my goal isn’t to get you to depend on me.
My goal is to give you the keys — so you can be free. Independent. Autonomous. Successful.

Studio Values

Independence

No tech dependency here. I don’t create websites that require you to call me for every tiny tweak — I create tools you can master and evolve with pride.
My goal: to hand you the keys, not keep you on a leash.

Strategy

A beautiful design is great. A clear, readable, conversion-driven website is even better. I help you organize your ideas and speak to the right people so your website becomes a true marketing pillar — not an empty shell.

Humanity

I don’t work with brands. I work with humans. Here, no generic solutions and no BS jargon. We build a website together that respects your rhythm, your energy, and your ambitions — and that inspires trust the moment someone lands on it.

Shall we get to know each other a little better?

When I’m not moving pixels around, you’ll find me in the Paris countryside, in the forest — on foot or on horseback with my Irish Cob, Buddy (and my Romanian rescue pup, Aluna!).

I could happily live off of pasta and pizza (in my eyes, nothing beats Italian cuisine, don't tell the French), and I’m very familiar with the word “hangry” (so is my husband).

Swiftie since 2007 (back when it was still “embarrassing”). I love all the eras, but I’m a total “quill songs” girl — so Folklore, Evermore, and TTPD have my whole heart.

As a French-British creative and former US expat, I fell headfirst into YouTube tutorials the year it launched (2006). Total self-taught team!

Let's sum it up

I create premium Showit templates: 100% customizable, designed to be beautiful, fast, and already optimized for SEO and conversion.

I offer website creation, redesign, and optimization services that blend strategy, aesthetics, and SEO.

What makes me the proudest?

What I do goes far beyond a pretty website or a responsive layout.

I build solid foundations for ambitious women who want to embody their vision, channel their passion, and step into their full potential.

I support:
– The women who were once afraid to show up… and now fill their calendars thanks to their website.
– The ones who went from “I have no idea where to start” to “I’m on the first page of Google and selling on autopilot.”
– The ones who were done with “DIYing everything” and finally have a website they’re proud of — one that actually works for them.

Samantha asks such relevant questions that it’s sometimes a little unsettling — I catch myself thinking, ‘Wow, I hadn’t thought of that.’
She helps me map out and clarify the steps that might be missing in my strategy or in my funnels to make my website truly effective.
It’s incredibly valuable — she brings perspectives I never would have thought of on my own.

Honestly?
That’s why I do this work.
Not for the pixels. Not for the design or the SEO (even though I love them dearly).
But for that spark I feel when I see a client align, shine, and reach something she once thought was out of reach.

Watching my clients grow with confidence.

Virginie, crea-matieres.ch

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